Relationalism as a Marketing Strategy: An Empirical Study Among Finnish Business-to-Business Marketing Firms

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@article{756ed1aa18f4479cb262d1264355d92e,

title = "Relationalism as a Marketing Strategy: An Empirical Study Among Finnish Business-to-Business Marketing Firms",

author = "R. Olkkonen and H. Tikkanen and A. Lindblom",

year = "2007",

language = "English",

volume = "17",

pages = "49--68",

journal = "Journal of Euromarketing",

issn = "1049-6483",

publisher = "Taylor & Francis",

number = "1",

}