Relationalism as a Marketing Strategy: An Empirical Study Among Finnish Business-to-Business Marketing Firms

Research output: Contribution to journal › Article › Scientific › peer-review

Cite this

@article{756ed1aa18f4479cb262d1264355d92e,

title = "Relationalism as a Marketing Strategy: An Empirical Study Among Finnish Business-to-Business Marketing Firms",

author = "R. Olkkonen and H. Tikkanen and A. Lindblom",

year = "2007",

language = "English",

volume = "17",

pages = "49--68",

journal = "JOURNAL OF EUROMARKETING",

issn = "1049-6483",

publisher = "Haworth Press Inc.",

number = "1",

}