Original language | English |
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Pages (from-to) | 49-68 |
Journal | Journal of Euromarketing |
Volume | 17 |
Issue number | 1 |
Publication status | Published - 2007 |
MoE publication type | A1 Journal article-refereed |
Relationalism as a Marketing Strategy: An Empirical Study Among Finnish Business-to-Business Marketing Firms
R. Olkkonen, H. Tikkanen, A. Lindblom
Research output: Contribution to journal › Article › Scientific › peer-review