Reestablishing styling as a prime interest for the management of design

Oscar Person, Dirk Snelders, Jan Schoormans

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

3 Citations (Scopus)
Original languageEnglish
Title of host publicationInterdisciplinary approaches to product design, innovation, and branding in international marketing (Advances in international marketing, vol. 23)
EditorsK.Scott Swan, Shaoming Zou
Place of PublicationBingley
Publication statusPublished - 2012
MoE publication typeA3 Part of a book or another research book

Publication series

PublisherEmerald Group Publishing
ISSN (Print)1474-7979

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