Reconciling the Academic and Enterprise Perspectives of Design Thinking

José Carlos Camposano

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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Design Thinking has become popular in the management and innovation context but remains mostly misunderstood, as a result of broad interpretations and the lack of empirical research on the subject. This paper aims to reduce the gap between the academic and industrial perspectives on Design Thinking, by reviewing publications focused on three aspects: (1) studies aimed at defining the concept, (2) empirical case studies about its use or adoption, and (3) models or methods proposed to overcome its main challenges. The existing literature suggests that multiple definitions for Design Thinking coexist with some commonly understood design practices, both among designer and non-designer practitioners alike. The challenge most frequently mentioned is the clash of existing organizational structures with the flexibility and unpredictability of Design Thinking. This paper outlines two different approaches to address such challenge and proposes a definition that brings together the academic and enterprise perspectives of Design Thinking.
Original languageEnglish
Title of host publicationBusiness Modeling and Software Design
Subtitle of host publication8th International Symposium, BMSD 2018, Vienna, Austria, July 2-4, 2018, Proceedings
Number of pages14
ISBN (Electronic)978-3-319-94214-8
ISBN (Print)978-3-319-94213-1
Publication statusPublished - 30 Jun 2018
MoE publication typeA4 Conference publication
EventInternational Symposium on Business Modeling and Software Design - Vienna, Austria
Duration: 2 Jul 20184 Jul 2018
Conference number: 8

Publication series

NameLecture Notes in Business Information Processing
ISSN (Print)1865-1348
ISSN (Electronic)1865-1356


ConferenceInternational Symposium on Business Modeling and Software Design
Abbreviated titleBMSD


  • Design thinking
  • Management
  • Innovation
  • Enterprise
  • Organizations


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