Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market

Mika Gabrielsson; Tomi Seppälä; Peter Gabrielsson

doi:10.1016/j.indmarman.2015.07.001

Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market

Mika Gabrielsson, Tomi Seppälä, Peter Gabrielsson^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › Scientific › peer-review

38 Citations (Scopus)

Abstract

Previous marketing research has called for enhanced understanding of the antecedents contributing to realization of a competitive strategy leading to superior performance. In particular, this research has been inconclusive about the conditions under which a multinational corporation (MNC) can realize a 'hybrid' competitive strategy. Our study examines the achievability and performance of a hybrid strategy compared with a single strategy as firms internationalize in the high-technology market. The evolutionary theory of the MNC and the resource based view were applied. Our empirical results indicate that realization of a hybrid competitive strategy is dependent on both the globalization phase of the high-technology MNC and its key resources. We also found that hybrid strategies mediate these contextual factors and thereby contribute to superior financial performance. (C) 2015 Elsevier Inc. All rights reserved.

Original language	English
Pages (from-to)	141-153
Number of pages	13
Journal	Industrial Marketing Management
Volume	54
DOIs	https://doi.org/10.1016/j.indmarman.2015.07.001
Publication status	Published - Apr 2016
MoE publication type	A1 Journal article-refereed

Keywords

High-technology firms
Globalization
Hybrid competitive advantage
Resource-based view
Performance
Evolutionary theory of the MNC
RESOURCE-BASED VIEW
BUSINESS-TO-BUSINESS
FIRM PERFORMANCE
MULTINATIONAL-CORPORATION
EVOLUTIONARY-THEORY
GENERIC STRATEGIES
GLOBAL MARKETS
DYNAMIC-MODEL
ADVANTAGE
KNOWLEDGE

Access to Document

10.1016/j.indmarman.2015.07.001

Entrepreneurial firms and international performance: does it pay to network with market partners or governments?
Dimitratos, P. (Speaker), Gabrielsson, P. (Contributor), Gabrielsson, M. (Contributor) & Seppälä, T. (Contributor)
14 Dec 2017 → 16 Dec 2017
Activity: Talk or presentation types › Conference presentation

Cite this

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title = "Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market",

abstract = "Previous marketing research has called for enhanced understanding of the antecedents contributing to realization of a competitive strategy leading to superior performance. In particular, this research has been inconclusive about the conditions under which a multinational corporation (MNC) can realize a 'hybrid' competitive strategy. Our study examines the achievability and performance of a hybrid strategy compared with a single strategy as firms internationalize in the high-technology market. The evolutionary theory of the MNC and the resource based view were applied. Our empirical results indicate that realization of a hybrid competitive strategy is dependent on both the globalization phase of the high-technology MNC and its key resources. We also found that hybrid strategies mediate these contextual factors and thereby contribute to superior financial performance. (C) 2015 Elsevier Inc. All rights reserved.",

keywords = "High-technology firms, Globalization, Hybrid competitive advantage, Resource-based view, Performance, Evolutionary theory of the MNC, RESOURCE-BASED VIEW, BUSINESS-TO-BUSINESS, FIRM PERFORMANCE, MULTINATIONAL-CORPORATION, EVOLUTIONARY-THEORY, GENERIC STRATEGIES, GLOBAL MARKETS, DYNAMIC-MODEL, ADVANTAGE, KNOWLEDGE",

author = "Mika Gabrielsson and Tomi Sepp{\"a}l{\"a} and Peter Gabrielsson",

year = "2016",

month = apr,

doi = "10.1016/j.indmarman.2015.07.001",

language = "English",

volume = "54",

pages = "141--153",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

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TY - JOUR

T1 - Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market

AU - Gabrielsson, Mika

AU - Seppälä, Tomi

AU - Gabrielsson, Peter

PY - 2016/4

Y1 - 2016/4

N2 - Previous marketing research has called for enhanced understanding of the antecedents contributing to realization of a competitive strategy leading to superior performance. In particular, this research has been inconclusive about the conditions under which a multinational corporation (MNC) can realize a 'hybrid' competitive strategy. Our study examines the achievability and performance of a hybrid strategy compared with a single strategy as firms internationalize in the high-technology market. The evolutionary theory of the MNC and the resource based view were applied. Our empirical results indicate that realization of a hybrid competitive strategy is dependent on both the globalization phase of the high-technology MNC and its key resources. We also found that hybrid strategies mediate these contextual factors and thereby contribute to superior financial performance. (C) 2015 Elsevier Inc. All rights reserved.

AB - Previous marketing research has called for enhanced understanding of the antecedents contributing to realization of a competitive strategy leading to superior performance. In particular, this research has been inconclusive about the conditions under which a multinational corporation (MNC) can realize a 'hybrid' competitive strategy. Our study examines the achievability and performance of a hybrid strategy compared with a single strategy as firms internationalize in the high-technology market. The evolutionary theory of the MNC and the resource based view were applied. Our empirical results indicate that realization of a hybrid competitive strategy is dependent on both the globalization phase of the high-technology MNC and its key resources. We also found that hybrid strategies mediate these contextual factors and thereby contribute to superior financial performance. (C) 2015 Elsevier Inc. All rights reserved.

KW - High-technology firms

KW - Globalization

KW - Hybrid competitive advantage

KW - Resource-based view

KW - Performance

KW - Evolutionary theory of the MNC

KW - RESOURCE-BASED VIEW

KW - BUSINESS-TO-BUSINESS

KW - FIRM PERFORMANCE

KW - MULTINATIONAL-CORPORATION

KW - EVOLUTIONARY-THEORY

KW - GENERIC STRATEGIES

KW - GLOBAL MARKETS

KW - DYNAMIC-MODEL

KW - ADVANTAGE

KW - KNOWLEDGE

U2 - 10.1016/j.indmarman.2015.07.001

DO - 10.1016/j.indmarman.2015.07.001

M3 - Article

SN - 0019-8501

VL - 54

SP - 141

EP - 153

JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -

Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market

Abstract

Keywords

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Entrepreneurial firms and international performance: does it pay to network with market partners or governments?

Cite this