Reading a newspaper on print versus screen: A motivational perspective

Dorina Rajanen, Mikko Salminen, Niklas Ravaja

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

1 Citation (Scopus)

Abstract

This study examines the moderating influences of dispositional behavioral activation system (BAS) and behavioral inhibition system (BIS) sensitivities on approach/withdrawal motivation responses measured using frontal electroencephalographic (EEG) alpha asymmetry during reading of a newspaper on the traditional print medium and a tablet. The dispositional BAS and BIS sensitivities of the participants were measured using the BIS/BAS scales. Reading the print newspaper induced relatively greater left frontal cortical activation, suggesting higher approach motivation during reading on paper than on a tablet. BAS Drive and BAS Fun Seeking showed significant moderating effects on frontal EEG asymmetry, higher Drive and Fun Seeking scores predicted lower approach motivation in the tablet reading condition than in the print condition. In contrast, higher Reward Responsiveness predicted higher approach motivation in the tablet reading condition. The conclusion of the paper is that, dispositional BAS sensitivity has a moderating influence on the approach motivation towards a reading medium.

Original languageEnglish
Title of host publicationProceedings of the 49th Annual Hawaii International Conference on System Sciences, HICSS 2016
PublisherIEEE Computer Society
Pages630-637
Number of pages8
Volume2016-March
ISBN (Electronic)9780769556703
DOIs
Publication statusPublished - 7 Mar 2016
MoE publication typeA4 Article in a conference publication
EventAnnual Hawaii International Conference on System Sciences - Koloa, United States
Duration: 5 Jan 20168 Jan 2016
Conference number: 49

Conference

ConferenceAnnual Hawaii International Conference on System Sciences
Abbreviated titleHICSS
CountryUnited States
CityKoloa
Period05/01/201608/01/2016

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  • Cite this

    Rajanen, D., Salminen, M., & Ravaja, N. (2016). Reading a newspaper on print versus screen: A motivational perspective. In Proceedings of the 49th Annual Hawaii International Conference on System Sciences, HICSS 2016 (Vol. 2016-March, pp. 630-637). [7427260] IEEE Computer Society. https://doi.org/10.1109/HICSS.2016.84