Psychologically Targeted Persuasive Edvertising and Product Information in E-Commerce

T. Saari, N. Ravaja, J. Laarni, M. Turpeinen, K. Kallinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

20 Citations (Scopus)
Original languageEnglish
Title of host publicationICEC Sixth International Conference on Electronic Commerce, Delft, the Netherlands, 25-27 October, 2004
PublisherAssociation for Computing Machinery (ACM)
Pages246-254
ISBN (Print)158113930
Publication statusPublished - 2004
MoE publication typeA4 Article in a conference publication

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