Psychologically targeted persuasive advertising and product information presentation in eCommerce

T. Saari, Marko Turpeinen, N. Ravaja, J. Laarni, K. Kallinen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	ICEC 2004, the international conference for electronic commerce, Delft, The Netherlands, 25-27 October 2004
Pages	22-36
Publication status	Published - 2004
MoE publication type	A4 Article in a conference publication

Cite this

@inproceedings{727fca42365c45049ccbecb4404e5694,

title = "Psychologically targeted persuasive advertising and product information presentation in eCommerce",

author = "T. Saari and Marko Turpeinen and N. Ravaja and J. Laarni and K. Kallinen",

year = "2004",

language = "English",

pages = "22--36",

booktitle = "ICEC 2004, the international conference for electronic commerce, Delft, The Netherlands, 25-27 October 2004",

}

ICEC 2004, the international conference for electronic commerce, Delft, The Netherlands, 25-27 October 2004. 2004. p. 22-36.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Psychologically targeted persuasive advertising and product information presentation in eCommerce

AU - Saari, T.

AU - Turpeinen, Marko

AU - Ravaja, N.

AU - Laarni, J.

AU - Kallinen, K.

PY - 2004

Y1 - 2004

M3 - Conference contribution

SP - 22

EP - 36

BT - ICEC 2004, the international conference for electronic commerce, Delft, The Netherlands, 25-27 October 2004

ER -