Psychologically targeted persuasive advertising and product information presentation in eCommerce

T. Saari, Marko Turpeinen, N. Ravaja, J. Laarni, K. Kallinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationICEC 2004, the international conference for electronic commerce, Delft, The Netherlands, 25-27 October 2004
Pages22-36
Publication statusPublished - 2004
MoE publication typeA4 Article in a conference publication

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