Program Context and Consumer Acceptance of TV Advertising

Liisa Uusitalo

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationForbrugerintresser og fjernsynsreklame
EditorsE. Sto
Place of PublicationOslo
Publication statusPublished - 1993
MoE publication typeA3 Part of a book or another research book

Cite this

Uusitalo, L. (1993). Program Context and Consumer Acceptance of TV Advertising. In E. Sto (Ed.), Forbrugerintresser og fjernsynsreklame