Program Context and Consumer Acceptance of TV Advertising

L. Uusitalo, H. Valkeinen, L. Valsta

Research output: Working paper › Professional

Original language	English
Place of Publication	Helsinki
Publication status	Published - 1992
MoE publication type	D4 Published development or research report or study

Name	HSEBA Publications
Publisher	Helsingin kauppakorkeakoulu
No.	W-17
ISSN (Print)	1235-5674

Cite this

@techreport{6a7659a666384b178202c7bddb488e21,

title = "Program Context and Consumer Acceptance of TV Advertising",

author = "L. Uusitalo and H. Valkeinen and L. Valsta",

year = "1992",

language = "English",

series = "HSEBA Publications",

publisher = "Helsingin kauppakorkeakoulu",

number = "W-17",

type = "WorkingPaper",

institution = "Helsingin kauppakorkeakoulu",

}