Profiling research on consumer psychology

Outi Somervuori, Petri Parvinen, Johanna Bragge, Jaakko Aspara

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAmerican Marketing Association Winter Marketing Educators' Conference, Las Vegas, USA, February 15-17, 2013
EditorsAric Rindfleisch, Jim Burroughs
Place of PublicationChicago
PublisherAmerican Marketing Association (AMA)
Pages490-498
ISBN (Print)0-87757-351-4
Publication statusPublished - 2013
MoE publication typeA4 Article in a conference publication

Publication series

Name
PublisherAmerican Marketing Association (AMA)
ISSN (Print)1054-0806

Cite this

Somervuori, O., Parvinen, P., Bragge, J., & Aspara, J. (2013). Profiling research on consumer psychology. In A. Rindfleisch, & J. Burroughs (Eds.), American Marketing Association Winter Marketing Educators' Conference, Las Vegas, USA, February 15-17, 2013 (pp. 490-498). American Marketing Association (AMA).