Profiling behavioral pricing research in marketing

Outi Somervuori

Research output: Contribution to journalArticleScientificpeer-review

9 Citations (Scopus)
Original languageEnglish
Pages (from-to)462-474
JournalJOURNAL OF PRODUCT AND BRAND MANAGEMENT
Volume23
Issue number6
Publication statusPublished - 2014
MoE publication typeA1 Journal article-refereed

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