| Original language | English |
|---|---|
| Pages (from-to) | 462-474 |
| Journal | JOURNAL OF PRODUCT AND BRAND MANAGEMENT |
| Volume | 23 |
| Issue number | 6 |
| Publication status | Published - 2014 |
| MoE publication type | A1 Journal article-refereed |
Profiling behavioral pricing research in marketing
Outi Somervuori
Research output: Contribution to journal › Article › Scientific › peer-review
9
Citations
(Scopus)