Product-featuring stock advertisements: Effects on consumer-investors' investment interest

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Academy of Marketing Science Annual Conference (AMS), Coral Gables, USA, May 24-27, 2011
Publisher	Academy of Marketing Science
Publication status	Published - 2011
MoE publication type	A4 Conference publication

Cite this

@inproceedings{08709be4d518478ca62efa89ae45d763,

title = "Product-featuring stock advertisements: Effects on consumer-investors' investment interest",

author = "Jaakko Aspara and Amitav Chakravarti",

year = "2011",

language = "English",

booktitle = "Academy of Marketing Science Annual Conference (AMS), Coral Gables, USA, May 24-27, 2011",

publisher = "Academy of Marketing Science",

address = "United States",

}

Product-featuring stock advertisements: Effects on consumer-investors' investment interest. / Aspara, Jaakko; Chakravarti, Amitav.
Academy of Marketing Science Annual Conference (AMS), Coral Gables, USA, May 24-27, 2011. Academy of Marketing Science, 2011.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review