Product-featuring stock advertisements: Effects on consumer-investors' investment interest

Jaakko Aspara, Amitav Chakravarti

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAcademy of Marketing Science Annual Conference (AMS), Coral Gables, USA, May 24-27, 2011
PublisherAcademy of Marketing Science (AMS)
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication

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