Producing the ideal actor according to the Digital Agenda for Europe: A narrative perspective

Research output: Contribution to journalArticleScientificpeer-review

Abstract

What kind of a technological future is construct- ed by narrative means in the Digital Agenda for Europe (DAE)? Who are the characters in the story and what are their roles in the plot? What roles are offered to citizens and which skills are emphasized? Answers to these questions were sought through a narrative analysis of the DAE, published by the European Commission in 2010. The DAE is part of the Europe 2020 Initiative, the EU’s growth strategy for becoming ‘a smart, sustainable and inclusive economy’ in this dec- ade. According to the story analysis inspired by Propp (1973), Greimas (1980) and Bal (1985), the DAE is a technotopian narrative that ad- heres to an old progress myth, simply positing that new technologies will benefit society social- ly and economically and improve the quality of life of all individuals with access. The main roles cast for citizens are either the role of workers in the ICT sector or the of role consumers. This casting is due to economic aims: citizens are needed in maximizing the economic potential of ICT to ensure the EU’s economic growth and competitiveness. Thus, the results are discussed in relation to competition society rhetoric.
Translated title of the contributionProducing the ideal actor according to the Digital Agenda for Europe: A narrative perspective
Original languageFinnish
Pages (from-to)270–283
JournalHallinnon tutkimus
Volume32
Issue number4
Publication statusPublished - 2013
MoE publication typeA1 Journal article-refereed

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