Producing Brands in the Experience Economy.A Study on Cultural Negotiation of Experience in the Market

E-K. Ahola

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationInternational PhD seminar Consumption Theory: Canon of Classics, Odense, Denmark, May 30 - June 5, 2004
    PublisherUniversity of Southern Denmark
    Publication statusPublished - 2004
    MoE publication typeA4 Article in a conference publication

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