Pricing strategies of born globals

M. Gabrielsson, Z. Al-Obaidi

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

54 Citations (Scopus)
Original languageEnglish
Title of host publicationThe process of internationalization : strategic, cultural and policy perspectives
EditorsFrank McDonald, Michael Mayer, Trevor Buck
Place of PublicationBasingstoke
PublisherPALGRAVE MACMILLAN
Pages232-252
ISBN (Print)140393228X
Publication statusPublished - 2004
MoE publication typeA3 Part of a book or another research book

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