Pricing strategies of born globals

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

54 Citations (Scopus)

Original language	English
Title of host publication	The process of internationalization : strategic, cultural and policy perspectives
Editors	Frank McDonald, Michael Mayer, Trevor Buck
Place of Publication	Basingstoke
Publisher	PALGRAVE MACMILLAN
Pages	232-252
ISBN (Print)	140393228X
Publication status	Published - 2004
MoE publication type	A3 Part of a book or another research book

Cite this

@inbook{f804c728a14741adb2307700438b4d34,

title = "Pricing strategies of born globals",

author = "M. Gabrielsson and Z. Al-Obaidi",

year = "2004",

language = "English",

isbn = "140393228X",

pages = "232--252",

editor = "Frank McDonald and Michael Mayer and Trevor Buck",

booktitle = "The process of internationalization : strategic, cultural and policy perspectives",

publisher = "PALGRAVE MACMILLAN",

address = "United States",

}