Original language | English |
---|---|
Title of host publication | The process of internationalization : strategic, cultural and policy perspectives |
Editors | Frank McDonald, Michael Mayer, Trevor Buck |
Place of Publication | Basingstoke |
Publisher | PALGRAVE MACMILLAN |
Pages | 232-252 |
ISBN (Print) | 140393228X |
Publication status | Published - 2004 |
MoE publication type | A3 Part of a book or another research book |
Pricing strategies of born globals
M. Gabrielsson, Z. Al-Obaidi
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
61
Citations
(Scopus)