Pricing strategies of born globals

M. Gabrielsson, Z. Al-Obaidi

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

48 Citations (Scopus)
Original languageEnglish
Title of host publicationThe process of internationalization : strategic, cultural and policy perspectives
EditorsFrank McDonald, Michael Mayer, Trevor Buck
Place of PublicationBasingstoke
PublisherPALGRAVE MACMILLAN
Pages232-252
ISBN (Print)140393228X
Publication statusPublished - 2004
MoE publication typeA3 Part of a book or another research book

Cite this

Gabrielsson, M., & Al-Obaidi, Z. (2004). Pricing strategies of born globals. In F. McDonald, M. Mayer, & T. Buck (Eds.), The process of internationalization : strategic, cultural and policy perspectives (pp. 232-252). PALGRAVE MACMILLAN.