| Original language | English |
|---|---|
| Title of host publication | The process of internationalization : strategic, cultural and policy perspectives |
| Editors | Frank McDonald, Michael Mayer, Trevor Buck |
| Place of Publication | Basingstoke |
| Publisher | Palgrave Macmillan |
| Pages | 232-252 |
| ISBN (Print) | 140393228X |
| Publication status | Published - 2004 |
| MoE publication type | A3 Book section, Chapters in research books |
Pricing strategies of born globals
M. Gabrielsson, Z. Al-Obaidi
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
67
Citations
(Scopus)