| Original language | English |
|---|---|
| Title of host publication | The process of internationalization : strategic, cultural and policy perspectives |
| Editors | Frank McDonald, Michael Mayer, Trevor Buck |
| Place of Publication | Basingstoke |
| Publisher | PALGRAVE MACMILLAN |
| Pages | 232-252 |
| ISBN (Print) | 140393228X |
| Publication status | Published - 2004 |
| MoE publication type | A3 Part of a book or another research book |
Cite this
Gabrielsson, M., & Al-Obaidi, Z. (2004). Pricing strategies of born globals. In F. McDonald, M. Mayer, & T. Buck (Eds.), The process of internationalization : strategic, cultural and policy perspectives (pp. 232-252). PALGRAVE MACMILLAN.