Pricing Strategies and Practices of High-Technology Companies

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	EMAC European Marketing Academy 29th Annual Conference, Rotterdam, the Netherlands, May 23-26, 2000
Editors	B. Wierenga, A. Smidts, G. Antonides
Publisher	European Marketing Academy (EMAC)
ISBN (Print)	90-5892-003
Publication status	Published - 2000
MoE publication type	A4 Conference publication

Cite this

@inproceedings{2dea47796d0647818f10e0cbc7f16285,

title = "Pricing Strategies and Practices of High-Technology Companies",

author = "M. Anttila and K. M{\"o}ller",

year = "2000",

language = "English",

isbn = "90-5892-003",

editor = "B. Wierenga and A. Smidts and G. Antonides",

booktitle = "EMAC European Marketing Academy 29th Annual Conference, Rotterdam, the Netherlands, May 23-26, 2000",

publisher = "European Marketing Academy (EMAC)",

address = "Belgium",

}

Pricing Strategies and Practices of High-Technology Companies. / Anttila, M.; Möller, K.
EMAC European Marketing Academy 29th Annual Conference, Rotterdam, the Netherlands, May 23-26, 2000. ed. / B. Wierenga; A. Smidts; G. Antonides. European Marketing Academy (EMAC), 2000.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Pricing Strategies and Practices of High-Technology Companies

AU - Anttila, M.

AU - Möller, K.

PY - 2000

Y1 - 2000

M3 - Conference article in proceedings

SN - 90-5892-003

BT - EMAC European Marketing Academy 29th Annual Conference, Rotterdam, the Netherlands, May 23-26, 2000

A2 - Wierenga, B.

A2 - Smidts, A.

A2 - Antonides, G.

PB - European Marketing Academy (EMAC)

ER -