Pricing Strategies and Practices of High-Technology Companies

M. Anttila, K. Möller

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEMAC European Marketing Academy 29th Annual Conference, Rotterdam, the Netherlands, May 23-26, 2000
EditorsB. Wierenga, A. Smidts, G. Antonides
PublisherEuropean Marketing Academy (EMAC)
ISBN (Print)90-5892-003
Publication statusPublished - 2000
MoE publication typeA4 Article in a conference publication

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