Price Bunding of Information Goods: A Value Driver for New Mobile TV Services

T. Rautio, M. Anttila, Matti Tuominen

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	AMA Winter Marketing Educators' Conference, Scottsdale, USA, February 6-9, 2004
Publisher	American Marketing Association
Publication status	Published - 2004
MoE publication type	A4 Conference publication

Cite this

@inproceedings{7377804808784b90909da09b1d139126,

title = "Price Bunding of Information Goods: A Value Driver for New Mobile TV Services",

author = "T. Rautio and M. Anttila and Matti Tuominen",

year = "2004",

language = "English",

booktitle = "AMA Winter Marketing Educators' Conference, Scottsdale, USA, February 6-9, 2004",

publisher = "American Marketing Association",

address = "United States",

}

Price Bunding of Information Goods: A Value Driver for New Mobile TV Services. / Rautio, T.; Anttila, M.; Tuominen, Matti.
AMA Winter Marketing Educators' Conference, Scottsdale, USA, February 6-9, 2004. American Marketing Association, 2004.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review