Price Bunding of Information Goods: A Value Driver for New Mobile TV Services

T. Rautio, M. Anttila, Matti Tuominen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAMA Winter Marketing Educators' Conference, Scottsdale, USA, February 6-9, 2004
PublisherAmerican Marketing Association (AMA)
Publication statusPublished - 2004
MoE publication typeA4 Article in a conference publication

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