| Original language | English |
|---|---|
| Title of host publication | AMA Winter Marketing Educators' Conference, Scottsdale, USA, February 6-9, 2004 |
| Publisher | American Marketing Association (AMA) |
| Publication status | Published - 2004 |
| MoE publication type | A4 Article in a conference publication |
Price Bunding of Information Goods: A Value Driver for New Mobile TV Services
T. Rautio, M. Anttila, Matti Tuominen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review