Preventing raised voices from echoing: Advertising as response to shareholder activism

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific

Original language	English
Title of host publication	Marketing Strategy Meets Wall Street II, Boston, USA, May 12-14, 2011
Publisher	Boston University
Publication status	Published - 2011
MoE publication type	B3 Non-refereed conference publication

Cite this

@inproceedings{cf686a961fb2422bb175aceb5e13ae33,

title = "Preventing raised voices from echoing: Advertising as response to shareholder activism",

author = "Simone Wies and Hoffmann, \{Arvid O.I.\} and Jaakko Aspara and Pennings, \{Joost M.E.\}",

year = "2011",

language = "English",

booktitle = "Marketing Strategy Meets Wall Street II, Boston, USA, May 12-14, 2011",

publisher = "Boston University",

address = "United States",

}