Preparing design students for the market: an initial investigation on the required knowledge and skills for graphic designers in Brazil

Paulo Nicoletti Dziobczenski; Anamaria Amaral Rezende Galeotti

doi:10.1080/14606925.2017.1352653

Preparing design students for the market: an initial investigation on the required knowledge and skills for graphic designers in Brazil

Paulo Nicoletti Dziobczenski
, Anamaria Amaral Rezende Galeotti

Department of Design

Anhembi Morumbi University

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

3 Citations (Web of Science)

210 Downloads (Pure)

Abstract

How design professionals are trained – knowledge and skills acquired – affects directly the contribution provided for companies. In this paper, we report an initial investigation in how academics (students and teachers) and market (companies) value different skills in graphic design professionals. Through a survey with students, teachers and companies in Brazil, we unveil the relevance of 25 skills for both students, teachers and companies. Then, we compared those groups to find differences in how the skills were rated. Our contribution aims both design educators and practitioners: for the former, the skills highly valued by companies should be addressed through design education practices in order to improve employability chances for students; for the latter, professionals looking to improve their skills and position in the market can use our findings as a possible guide for self-development as a design professional.

Original language	English
Title of host publication	Design for Next
Subtitle of host publication	Proceedings of the 12th European Academy of Design Conference. Sapienza University of Rome, 12-14 April 2017, supplement of The Design Journal
Editors	Loredana Di Lucchio, Lorenzo Imbesi, Paul Atkinson
Publisher	Taylor & Francis
Pages	S1241-S1249
Number of pages	9
ISBN (Electronic)	978-1-138-09023-1
DOIs	https://doi.org/10.1080/14606925.2017.1352653
Publication status	Published - 2017
MoE publication type	A4 Conference publication
Event	International European Academy of Design Conference - Sapienza University of Rome, Rome, Italy Duration: 12 Apr 2017 → 14 Apr 2017 Conference number: 12 http://www.designfornext.org/

Publication series

Name	The Design Journal
Publisher	Taylor & Francis
Number	Supplement 1
Volume	20
ISSN (Print)	1460-6925
ISSN (Electronic)	1756-3062

Conference

Conference	International European Academy of Design Conference
Abbreviated title	EAD
Country/Territory	Italy
City	Rome
Period	12/04/2017 → 14/04/2017
Internet address	http://www.designfornext.org/

Keywords

design education
design skills
design students
Brazil

Access to Document

10.1080/14606925.2017.1352653

Preparing design students for the market an initial investigation on the required knowledge and skills for graphic designers in BrazilFinal published version, 1.52 MBLicence: CC BY

Cite this

Nicoletti Dziobczenski, P., & Rezende Galeotti, A. A. (2017). Preparing design students for the market: an initial investigation on the required knowledge and skills for graphic designers in Brazil. In L. Di Lucchio, L. Imbesi, & P. Atkinson (Eds.), Design for Next: Proceedings of the 12th European Academy of Design Conference. Sapienza University of Rome, 12-14 April 2017, supplement of The Design Journal (pp. S1241-S1249). (The Design Journal; Vol. 20, No. Supplement 1). Taylor & Francis. https://doi.org/10.1080/14606925.2017.1352653

Nicoletti Dziobczenski, Paulo ; Rezende Galeotti, Anamaria Amaral. / Preparing design students for the market : an initial investigation on the required knowledge and skills for graphic designers in Brazil. Design for Next: Proceedings of the 12th European Academy of Design Conference. Sapienza University of Rome, 12-14 April 2017, supplement of The Design Journal. editor / Loredana Di Lucchio ; Lorenzo Imbesi ; Paul Atkinson. Taylor & Francis, 2017. pp. S1241-S1249 (The Design Journal; Supplement 1).

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title = "Preparing design students for the market: an initial investigation on the required knowledge and skills for graphic designers in Brazil",

abstract = "How design professionals are trained – knowledge and skills acquired – affects directly the contribution provided for companies. In this paper, we report an initial investigation in how academics (students and teachers) and market (companies) value different skills in graphic design professionals. Through a survey with students, teachers and companies in Brazil, we unveil the relevance of 25 skills for both students, teachers and companies. Then, we compared those groups to find differences in how the skills were rated. Our contribution aims both design educators and practitioners: for the former, the skills highly valued by companies should be addressed through design education practices in order to improve employability chances for students; for the latter, professionals looking to improve their skills and position in the market can use our findings as a possible guide for self-development as a design professional.",

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Nicoletti Dziobczenski, P & Rezende Galeotti, AA 2017, Preparing design students for the market: an initial investigation on the required knowledge and skills for graphic designers in Brazil. in L Di Lucchio, L Imbesi & P Atkinson (eds), Design for Next: Proceedings of the 12th European Academy of Design Conference. Sapienza University of Rome, 12-14 April 2017, supplement of The Design Journal. The Design Journal, no. Supplement 1, vol. 20, Taylor & Francis, pp. S1241-S1249, International European Academy of Design Conference, Rome, Italy, 12/04/2017. https://doi.org/10.1080/14606925.2017.1352653

Preparing design students for the market: an initial investigation on the required knowledge and skills for graphic designers in Brazil. / Nicoletti Dziobczenski, Paulo; Rezende Galeotti, Anamaria Amaral.
Design for Next: Proceedings of the 12th European Academy of Design Conference. Sapienza University of Rome, 12-14 April 2017, supplement of The Design Journal. ed. / Loredana Di Lucchio; Lorenzo Imbesi; Paul Atkinson. Taylor & Francis, 2017. p. S1241-S1249 (The Design Journal; Vol. 20, No. Supplement 1).

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

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AU - Nicoletti Dziobczenski, Paulo

AU - Rezende Galeotti, Anamaria Amaral

N1 - Conference code: 12

PY - 2017

Y1 - 2017

N2 - How design professionals are trained – knowledge and skills acquired – affects directly the contribution provided for companies. In this paper, we report an initial investigation in how academics (students and teachers) and market (companies) value different skills in graphic design professionals. Through a survey with students, teachers and companies in Brazil, we unveil the relevance of 25 skills for both students, teachers and companies. Then, we compared those groups to find differences in how the skills were rated. Our contribution aims both design educators and practitioners: for the former, the skills highly valued by companies should be addressed through design education practices in order to improve employability chances for students; for the latter, professionals looking to improve their skills and position in the market can use our findings as a possible guide for self-development as a design professional.

AB - How design professionals are trained – knowledge and skills acquired – affects directly the contribution provided for companies. In this paper, we report an initial investigation in how academics (students and teachers) and market (companies) value different skills in graphic design professionals. Through a survey with students, teachers and companies in Brazil, we unveil the relevance of 25 skills for both students, teachers and companies. Then, we compared those groups to find differences in how the skills were rated. Our contribution aims both design educators and practitioners: for the former, the skills highly valued by companies should be addressed through design education practices in order to improve employability chances for students; for the latter, professionals looking to improve their skills and position in the market can use our findings as a possible guide for self-development as a design professional.

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ER -

Nicoletti Dziobczenski P, Rezende Galeotti AA. Preparing design students for the market: an initial investigation on the required knowledge and skills for graphic designers in Brazil. In Di Lucchio L, Imbesi L, Atkinson P, editors, Design for Next: Proceedings of the 12th European Academy of Design Conference. Sapienza University of Rome, 12-14 April 2017, supplement of The Design Journal. Taylor & Francis. 2017. p. S1241-S1249. (The Design Journal; Supplement 1). doi: 10.1080/14606925.2017.1352653

Preparing design students for the market: an initial investigation on the required knowledge and skills for graphic designers in Brazil

Abstract

Publication series

Conference

Keywords

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