Preparing design students for the market: an initial investigation on the required knowledge and skills for graphic designers in Brazil

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Research units

  • Anhembi Morumbi University


How design professionals are trained – knowledge and skills acquired – affects directly the contribution provided for companies. In this paper, we report an initial investigation in how academics (students and teachers) and market (companies) value different skills in graphic design professionals. Through a survey with students, teachers and companies in Brazil, we unveil the relevance of 25 skills for both students, teachers and companies. Then, we compared those groups to find differences in how the skills were rated. Our contribution aims both design educators and practitioners: for the former, the skills highly valued by companies should be addressed through design education practices in order to improve employability chances for students; for the latter, professionals looking to improve their skills and position in the market can use our findings as a possible guide for self-development as a design professional.


Original languageEnglish
Title of host publicationDesign for Next
Subtitle of host publicationProceedings of the 12th European Academy of Design Conference. Sapienza University of Rome, 12-14 April 2017, supplement of The Design Journal
EditorsLoredana Di Lucchio, Lorenzo Imbesi, Paul Atkinson
Publication statusPublished - 2017
MoE publication typeA4 Article in a conference publication
EventInternational European Academy of Design Conference - Sapienza University of Rome, Rome, Italy
Duration: 12 Apr 201714 Apr 2017
Conference number: 12

Publication series

NameThe Design Journal
PublisherTaylor & Francis
NumberSupplement 1
ISSN (Print)1460-6925
ISSN (Electronic)1756-3062


ConferenceInternational European Academy of Design Conference
Abbreviated titleEAD
Internet address

    Research areas

  • design education, design skills, design students, Brazil

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