Abstract
This comment complements Thompson’s comment on Belk 2024 in this journal. It suggests the selves Thompson and Belk refer to are both unusual and more fragile to impending changes in praxeomorphology than either author supposes. Hybrid praxeomorphologies fortend hybrid selves that may be other than the gnostic selves these authors imagine.
| Original language | English |
|---|---|
| Pages (from-to) | 635-641 |
| Number of pages | 7 |
| Journal | Journal of Marketing Management |
| Volume | 40 |
| Issue number | 7-8 |
| DOIs |
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| Publication status | Published - 2024 |
| MoE publication type | B1 Non-refereed journal articles |
Keywords
- Hybrid ontology
- post-humanism
- praxeomorphology
- prefigurative experiments
- relational self