Practice Theory Approach to Strategic Marketing: Unpacking Paradoxes of Strategy Work

P. Järvensivu, J. Moisander, S. Stenfors, H. Tikkanen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication29th Strategic Management Conference, Washington DC, US, October 11-14, 2009
Publication statusPublished - 2009
MoE publication typeA4 Article in a conference publication

Cite this

Järvensivu, P., Moisander, J., Stenfors, S., & Tikkanen, H. (2009). Practice Theory Approach to Strategic Marketing: Unpacking Paradoxes of Strategy Work. In 29th Strategic Management Conference, Washington DC, US, October 11-14, 2009