Portfolio Approach to Integrated Marketing Communications

M. Raulas, A. Vepsäläinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationORSA/TIMS 36th Joint National Meeting 'Serving the Customer', Phoenix, Arizona, USA, 31 October - 3 November, 1993
Publication statusPublished - 1993
MoE publication typeA4 Article in a conference publication

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