Platforms in the Sharing Economy: Does Business Strategy Determine Platform Structure?

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Details

Original languageEnglish
Title of host publicationProceedings of the 52nd Hawaii International Conference on System Sciences (HICSS 2019)
Publication statusPublished - 2019
MoE publication typeA4 Article in a conference publication
EventAnnual Hawaii International Conference on System Sciences - Grand Wailea, United States
Duration: 8 Jan 201911 Jan 2019
Conference number: 52

Conference

ConferenceAnnual Hawaii International Conference on System Sciences
Abbreviated titleHICSS
CountryUnited States
CityGrand Wailea
Period08/01/201911/01/2019

Researchers

Research units

  • The Wharton School at The University of Pennsylvania
  • Copenhagen Business School

Abstract

Sharing economy businesses are increasingly important, but the relationships between their strategies and their platforms’ structure has received insufficient attention. To address this gap, we develop testable hypotheses building on following expectations. 1) Sharing economy businesses are attacking mature markets; 2) most sharing economy
businesses follow one of Porter’s two basic strategies, seeking a price advantage or a differentiation advantage; and 3) platforms that support differentiation-based strategies must provide more information to their users than platforms that support cost-based strategies. We located a database of 100 investment-grade sharing economy businesses to test our hypotheses. Our hypotheses received strong support from this database.

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