Platforms Disrupting Reputation: Precarity and Recognition Struggles in the Remote Gig Economy

Alex J. Wood*, Vili Lehdonvirta

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

15 Citations (Scopus)

Abstract

Digitalisation and the use of algorithms have raised concerns over the future of work, the gig economy being identified by some as particularly concerning. In this article, we draw on 70 interviews in addition to participant observations to highlight the role of gig economy platforms in producing a novel form of reputational insecurity. This insecurity is generated by platforms disrupting the traditional operation of industry reputation in freelance markets. We highlight three areas of transformation (recognition, power relations and transparency) in which platforms disrupt the social regulation of reputation and thus algorithmically amplify uncertainty. We also detail how workers individually and collectively attempt to re-embed reputation within interpersonal relations to reduce this novel insecurity.

Original languageEnglish
Pages (from-to)999-1016
Number of pages18
JournalSociology
Volume57
Issue number5
DOIs
Publication statusPublished - 2023
MoE publication typeA1 Journal article-refereed

Keywords

  • algorithms
  • embeddedness
  • gig economy
  • insecurity
  • platform
  • precarious work
  • resistance

Fingerprint

Dive into the research topics of 'Platforms Disrupting Reputation: Precarity and Recognition Struggles in the Remote Gig Economy'. Together they form a unique fingerprint.

Cite this