Places in the Making: How Fashion Design Transforms the Multitude of Scales

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This short paper questions what it means to make a sense of place through fashion design. The notion of placemaking has been discussed in the literature of design and fashion yet remains fragmented, especially due to the complexity of fashion. The nuances of place should be carefully examined when relating to fashion design. The ways in which the notion of place is conceptualized in fashion are introduced to explore impacts of designing fashion in two very different scales: the geographical space, such as cities and nations, and the human body. Fashion design transforms these spatial and bodily scales continuously through its dual system of material production for clothes and meaning production for fashion. Conceptualizing multiple scales of placemaking in fashion design can contribute to the understanding of its impacts in geographical and personal levels.
Original languageEnglish
Title of host publicationProceedings of Nordes 2021
Subtitle of host publicationMatters of Scale
EditorsEva Brandt, Thomas Markussen, Eeva Berglund, Guy Julier, Per Linde
PublisherDesign School Kolding
Number of pages5
Publication statusPublished - Aug 2021
MoE publication typeA4 Conference publication
EventNordic Design Research Conference - Kolding, Denmark
Duration: 15 Aug 202118 Aug 2021
Conference number: 9

Publication series

NameNordic design research conference
ISSN (Electronic)1604-9705


ConferenceNordic Design Research Conference
Abbreviated titleNORDES
Internet address


  • fashion design
  • placemaking
  • geographical space
  • human body
  • fashion system


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