Pharmaceutical Marketing through the Customer Portfolio: Institutional Influence and Adaptation

P. Lukkari, P. Parvinen

Research output: Contribution to journal › Article › Scientific › peer-review

9 Citations (Scopus)

Original language	English
Pages (from-to)	965-976
Journal	Industrial Marketing Management
Volume	37
Issue number	8
DOIs	https://doi.org/10.1016/j.indmarman.2007.08.003
Publication status	Published - 2008
MoE publication type	A1 Journal article-refereed

Access to Document

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author = "P. Lukkari and P. Parvinen",

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AU - Lukkari, P.

AU - Parvinen, P.

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DO - 10.1016/j.indmarman.2007.08.003

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