| Original language | English |
|---|---|
| Title of host publication | EMAC European Marketing Academy Annual Conference, Cergy-Pontoise, France, May 16-19, 1995 |
| Publisher | European Marketing Academy (EMAC) |
| Publication status | Published - 1995 |
| MoE publication type | A4 Conference publication |
Perspectives to Success in Industrial Marketing Context
- Anna Kotsalo-Mustonen
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review