Perspectives to Success in Industrial Marketing Context

Anna Kotsalo-Mustonen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEMAC European Marketing Academy Annual Conference, Cergy-Pontoise, France, May 16-19, 1995
PublisherEuropean Marketing Academy (EMAC)
Publication statusPublished - 1995
MoE publication typeA4 Article in a conference publication

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