Personalization-Privacy Paradox in Using Mobile Health Services

Sara Klossner; Hadi Ghanbari; Matti Rossi; Lill Sarv

Personalization-Privacy Paradox in Using Mobile Health Services

Sara Klossner, Hadi Ghanbari, Matti Rossi, Lill Sarv

Department of Information and Service Management

Tallinn University of Technology

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

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Abstract

The rapid growth of the population and the increase in life expectancy put intense pressure on the healthcare systems worldwide. Mobile health applications (m-health apps) have the potential to help ease the situation by offering highly personalized services that empower individuals to take better care of their health. To reach their full potential, m-health apps must continuously gather personal health data from users, which leads to privacy concerns. We study the influence of users’ privacy concerns on their intention to disclose personal health data to m-health apps. Using an online survey and conducting SEM-PLS, we show that a personalization-privacy paradox is present in the context of m-health apps. While respondents claim to have privacy concerns about using m-health apps, their concerns did not negatively affect their self-disclosure intentions nor their behavioral intention. Our results show that the magnitude of personalization-privacy paradox is influenced by demographic factors especially gender and age.

Original language	English
Title of host publication	ECIS 2023 Proceedings
Publisher	Association for Information Systems
Number of pages	16
ISBN (Electronic)	978-1-958200-08-7
Publication status	Published - 11 May 2023
MoE publication type	A4 Conference publication
Event	European Conference on Information Systems - Kristiansand, Norway Duration: 11 Jun 2023 → 16 Jun 2023 Conference number: 31 https://ecis2023.no/

Publication series

Name	European Conference on Information Systems
ISSN (Print)	2184-1934

Conference

Conference	European Conference on Information Systems
Abbreviated title	ECIS
Country/Territory	Norway
City	Kristiansand
Period	11/06/2023 → 16/06/2023
Internet address	https://ecis2023.no/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

Klossner-Ghanbari-Rossi-Sarv_Personalization-Privacy Paradox in Using Mobile Health Services_ECIS_2023Final published version, 4.83 MB

https://aisel.aisnet.org/ecis2023_rp/346/

-: FINEST TW WP2/Rossi
Rossi, M. (Principal investigator)
01/12/2019 → 30/11/2022
Project: EU: Framework programmes funding

Travel grant
Ghanbari, H. (Recipient), 26 Apr 2023
Prize: Granted funding (personal grants)

Cite this

@inproceedings{67c437af3b0c4ba0bd5977651bb5c747,

title = "Personalization-Privacy Paradox in Using Mobile Health Services",

abstract = "The rapid growth of the population and the increase in life expectancy put intense pressure on the healthcare systems worldwide. Mobile health applications (m-health apps) have the potential to help ease the situation by offering highly personalized services that empower individuals to take better care of their health. To reach their full potential, m-health apps must continuously gather personal health data from users, which leads to privacy concerns. We study the influence of users{\textquoteright} privacy concerns on their intention to disclose personal health data to m-health apps. Using an online survey and conducting SEM-PLS, we show that a personalization-privacy paradox is present in the context of m-health apps. While respondents claim to have privacy concerns about using m-health apps, their concerns did not negatively affect their self-disclosure intentions nor their behavioral intention. Our results show that the magnitude of personalization-privacy paradox is influenced by demographic factors especially gender and age.",

author = "Sara Klossner and Hadi Ghanbari and Matti Rossi and Lill Sarv",

year = "2023",

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series = "European Conference on Information Systems",

publisher = "Association for Information Systems",

booktitle = "ECIS 2023 Proceedings",

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url = "https://ecis2023.no/",

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TY - GEN

T1 - Personalization-Privacy Paradox in Using Mobile Health Services

AU - Klossner, Sara

AU - Ghanbari, Hadi

AU - Rossi, Matti

AU - Sarv, Lill

N1 - Conference code: 31

PY - 2023/5/11

Y1 - 2023/5/11

N2 - The rapid growth of the population and the increase in life expectancy put intense pressure on the healthcare systems worldwide. Mobile health applications (m-health apps) have the potential to help ease the situation by offering highly personalized services that empower individuals to take better care of their health. To reach their full potential, m-health apps must continuously gather personal health data from users, which leads to privacy concerns. We study the influence of users’ privacy concerns on their intention to disclose personal health data to m-health apps. Using an online survey and conducting SEM-PLS, we show that a personalization-privacy paradox is present in the context of m-health apps. While respondents claim to have privacy concerns about using m-health apps, their concerns did not negatively affect their self-disclosure intentions nor their behavioral intention. Our results show that the magnitude of personalization-privacy paradox is influenced by demographic factors especially gender and age.

AB - The rapid growth of the population and the increase in life expectancy put intense pressure on the healthcare systems worldwide. Mobile health applications (m-health apps) have the potential to help ease the situation by offering highly personalized services that empower individuals to take better care of their health. To reach their full potential, m-health apps must continuously gather personal health data from users, which leads to privacy concerns. We study the influence of users’ privacy concerns on their intention to disclose personal health data to m-health apps. Using an online survey and conducting SEM-PLS, we show that a personalization-privacy paradox is present in the context of m-health apps. While respondents claim to have privacy concerns about using m-health apps, their concerns did not negatively affect their self-disclosure intentions nor their behavioral intention. Our results show that the magnitude of personalization-privacy paradox is influenced by demographic factors especially gender and age.

M3 - Conference article in proceedings

T3 - European Conference on Information Systems

BT - ECIS 2023 Proceedings

PB - Association for Information Systems

T2 - European Conference on Information Systems

Y2 - 11 June 2023 through 16 June 2023

ER -

Personalization-Privacy Paradox in Using Mobile Health Services

Abstract

Publication series

Conference

UN SDGs

Access to Document

Fingerprint

Projects

-: FINEST TW WP2/Rossi

Prizes

Travel grant

Cite this