Personalization of online communication in financial services

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationThe future of banking services
EditorsJaakko Aspara, Risto Rajala, Virpi Kristiina Tuunainen
Place of PublicationEspoo
PublisherAalto ARTS Books
Pages15-24
ISBN (Electronic)978-952-60-4654-9
ISBN (Print)978-952-60-4655-6
Publication statusPublished - 2012
MoE publication typeB2 Part of a book or another research book

Publication series

Name
PublisherAalto University
ISSN (Print)1799-4810
ISSN (Electronic)1799-4829

Cite this

Sunikka, A., & Bragge, J. (2012). Personalization of online communication in financial services. In J. Aspara, R. Rajala, & V. K. Tuunainen (Eds.), The future of banking services (pp. 15-24). Aalto ARTS Books.