Performance implications of organizational controls in marketing: Complementary roles of performance measurement and market orientation

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012
Publisher	American Marketing Association
Publication status	Published - 2012
MoE publication type	A4 Conference publication

Cite this

@inproceedings{dfb655d6348f47dbb20c45c9ac47c52e,

title = "Performance implications of organizational controls in marketing: Complementary roles of performance measurement and market orientation",

author = "Johanna Fr{\"o}s{\'e}n and Matti Jaakkola and Jukka Luoma and Henrikki Tikkanen",

year = "2012",

language = "English",

booktitle = "American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012",

publisher = "American Marketing Association",

address = "United States",

}

Performance implications of organizational controls in marketing: Complementary roles of performance measurement and market orientation. / Frösén, Johanna; Jaakkola, Matti; Luoma, Jukka et al.
American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012. American Marketing Association, 2012.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Performance implications of organizational controls in marketing: Complementary roles of performance measurement and market orientation

AU - Frösén, Johanna

AU - Jaakkola, Matti

AU - Luoma, Jukka

AU - Tikkanen, Henrikki

PY - 2012

Y1 - 2012

M3 - Conference article in proceedings

BT - American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012

PB - American Marketing Association

ER -