Original language | English |
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Title of host publication | American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012 |
Publisher | American Marketing Association |
Publication status | Published - 2012 |
MoE publication type | A4 Conference publication |
Performance implications of organizational controls in marketing: Complementary roles of performance measurement and market orientation
Johanna Frösén, Matti Jaakkola, Jukka Luoma, Henrikki Tikkanen
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review