Performance implications of organizational controls in marketing: Complementary roles of performance measurement and market orientation

Johanna Frösén; Matti Jaakkola; Jukka Luoma; Henrikki Tikkanen

Performance implications of organizational controls in marketing: Complementary roles of performance measurement and market orientation

Johanna Frösén, Matti Jaakkola, Jukka Luoma, Henrikki Tikkanen

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012
Publisher	American Marketing Association (AMA)
Publication status	Published - 2012
MoE publication type	A4 Article in a conference publication

Cite this

Frösén, J., Jaakkola, M., Luoma, J., & Tikkanen, H. (2012). Performance implications of organizational controls in marketing: Complementary roles of performance measurement and market orientation. In American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012 American Marketing Association (AMA).

Frösén, Johanna ; Jaakkola, Matti ; Luoma, Jukka ; Tikkanen, Henrikki. / Performance implications of organizational controls in marketing: Complementary roles of performance measurement and market orientation. American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012. American Marketing Association (AMA), 2012.

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title = "Performance implications of organizational controls in marketing: Complementary roles of performance measurement and market orientation",

author = "Johanna Fr{\"o}s{\'e}n and Matti Jaakkola and Jukka Luoma and Henrikki Tikkanen",

year = "2012",

language = "English",

booktitle = "American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012",

publisher = "American Marketing Association (AMA)",

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Performance implications of organizational controls in marketing: Complementary roles of performance measurement and market orientation. / Frösén, Johanna; Jaakkola, Matti; Luoma, Jukka ; Tikkanen, Henrikki.

American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012. American Marketing Association (AMA), 2012.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Performance implications of organizational controls in marketing: Complementary roles of performance measurement and market orientation

AU - Frösén, Johanna

AU - Jaakkola, Matti

AU - Luoma, Jukka

AU - Tikkanen, Henrikki

PY - 2012

Y1 - 2012

M3 - Conference contribution

BT - American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012

PB - American Marketing Association (AMA)

ER -