Performance implications of organizational controls in marketing: Complementary roles of performance measurement and market orientation

Johanna Frösén, Matti Jaakkola, Jukka Luoma, Henrikki Tikkanen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAmerican Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012
PublisherAmerican Marketing Association (AMA)
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication

Cite this

Frösén, J., Jaakkola, M., Luoma, J., & Tikkanen, H. (2012). Performance implications of organizational controls in marketing: Complementary roles of performance measurement and market orientation. In American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012 American Marketing Association (AMA).