Performance implications of organizational controls in marketing: complementary roles of marketing performance measure ment and market orientation

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011
PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
ISBN (Print)978-0-646-56330-5
Publication statusPublished - 2011
MoE publication typeA4 Conference publication

Cite this