Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory

Jaana Simola; Jukka Hyona; Jarmo Kuisma

doi:10.3389/fpsyg.2014.01208

Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory

Jaana Simola^*, Jukka Hyona, Jarmo Kuisma

^*Corresponding author for this work

Department of Marketing

Research output: Contribution to journal › Editorial › Scientific

Original language	English
Article number	1208
Number of pages	1
Journal	Frontiers in Psychology
Volume	5
DOIs	https://doi.org/10.3389/fpsyg.2014.01208
Publication status	Published - 28 Oct 2014
MoE publication type	B1 Article in a scientific magazine

Keywords

advertising
eye movements
attention
memory
ad format
animation
internet
media

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10.3389/fpsyg.2014.01208

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Cite this

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title = "Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory",

keywords = "advertising, eye movements, attention, memory, ad format, animation, internet, media",

author = "Jaana Simola and Jukka Hyona and Jarmo Kuisma",

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doi = "10.3389/fpsyg.2014.01208",

language = "English",

volume = "5",

journal = "Frontiers in Psychology",

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T2 - from attention to distraction, persuasion, preference and memory

AU - Simola, Jaana

AU - Hyona, Jukka

AU - Kuisma, Jarmo

PY - 2014/10/28

Y1 - 2014/10/28

KW - advertising

KW - eye movements

KW - attention

KW - memory

KW - ad format

KW - animation

KW - internet

KW - media

U2 - 10.3389/fpsyg.2014.01208

DO - 10.3389/fpsyg.2014.01208

M3 - Editorial

VL - 5

JO - Frontiers in Psychology

JF - Frontiers in Psychology

SN - 1664-1078

M1 - 1208

ER -