Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory

Jaana Simola*, Jukka Hyona, Jarmo Kuisma

*Corresponding author for this work

Research output: Contribution to journalEditorialScientific

Original languageEnglish
Article number1208
Number of pages1
JournalFrontiers in Psychology
Volume5
DOIs
Publication statusPublished - 28 Oct 2014
MoE publication typeB1 Non-refereed journal articles

Keywords

  • advertising
  • eye movements
  • attention
  • memory
  • ad format
  • animation
  • internet
  • media

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