Original language | English |
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Title of host publication | EMAC European Marketing Academy 36th Annual Conference, Reykjavik, Iceland, May 22-25, 2007 |
Editors | H. Ö. Engilbertsson |
Publisher | European Marketing Academy (EMAC) |
ISBN (Print) | 9979948353 |
Publication status | Published - 2007 |
MoE publication type | A4 Conference publication |
Perceived Benefits and Costs of Personalized Marketing Messages.Case Online Bank
A. Sunikka, M. Lähteenmäki, J. Bragge
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review