Perceived Benefits and Costs of Personalized Marketing Messages.Case Online Bank

A. Sunikka, M. Lähteenmäki, J. Bragge

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Original languageEnglish
Title of host publicationEMAC European Marketing Academy 36th Annual Conference, Reykjavik, Iceland, May 22-25, 2007
EditorsH. Ö. Engilbertsson
PublisherEuropean Marketing Academy (EMAC)
ISBN (Print)9979948353
Publication statusPublished - 2007
MoE publication typeA4 Conference publication

Cite this