Perceived Benefits and Costs of Personalized Marketing Messages.Case Online Bank

A. Sunikka, M. Lähteenmäki, J. Bragge

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEMAC European Marketing Academy 36th Annual Conference, Reykjavik, Iceland, May 22-25, 2007
EditorsH. Ö. Engilbertsson
PublisherEuropean Marketing Academy (EMAC)
ISBN (Print)9979948353
Publication statusPublished - 2007
MoE publication typeA4 Article in a conference publication

Cite this

Sunikka, A., Lähteenmäki, M., & Bragge, J. (2007). Perceived Benefits and Costs of Personalized Marketing Messages.Case Online Bank. In H. Ö. Engilbertsson (Ed.), EMAC European Marketing Academy 36th Annual Conference, Reykjavik, Iceland, May 22-25, 2007 European Marketing Academy (EMAC).