Payment Anonymity in Pay-What-You-Want Pricing

Essi Pöyry, Petri Parvinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication2014 Shopper Marketing and Pricing Conference, Stockholm, Sweden, 8-10 May, 2014
EditorsDhruv Grewal, Anne L. Roggeveen, Jens Nordfält
PublisherStockholm School of Economics
ISBN (Electronic)978-91-7258-945-2
Publication statusPublished - 2014
MoE publication typeA4 Article in a conference publication

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