Payment Anonymity in Pay-What-You-Want Pricing

Essi Pöyry, Petri Parvinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication2014 Shopper Marketing and Pricing Conference, Stockholm, Sweden, 8-10 May, 2014
EditorsDhruv Grewal, Anne L. Roggeveen, Jens Nordfält
PublisherStockholm School of Economics
Pages18-19
ISBN (Electronic)978-91-7258-945-2
Publication statusPublished - 2014
MoE publication typeA4 Article in a conference publication

Cite this

Pöyry, E., & Parvinen, P. (2014). Payment Anonymity in Pay-What-You-Want Pricing. In D. Grewal, A. L. Roggeveen, & J. Nordfält (Eds.), 2014 Shopper Marketing and Pricing Conference, Stockholm, Sweden, 8-10 May, 2014 (pp. 18-19). Stockholm School of Economics.