Pay-what-you-want pricing - the impact of framing

Petri Parvinen; Essi Pöyry; Maurits Kaptein

Pay-what-you-want pricing - the impact of framing

Petri Parvinen, Essi Pöyry, Maurits Kaptein

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	American Marketing Association Winter Marketing Educators' Conference, Las Vegas, USA, February 15-17, 2013
Editors	Aric Rindfleisch, Jim Burroughs
Place of Publication	Chicago
Publisher	American Marketing Association
ISBN (Print)	0-87757-351-4
Publication status	Published - 2013
MoE publication type	A4 Conference publication

Publication series

Name
Publisher	American Marketing Association (AMA)
ISSN (Print)	1054-0806

Cite this

@inproceedings{f87d1e75632c40ba943092d7c640fd43,

title = "Pay-what-you-want pricing - the impact of framing",

author = "Petri Parvinen and Essi P{\"o}yry and Maurits Kaptein",

year = "2013",

language = "English",

isbn = "0-87757-351-4",

publisher = "American Marketing Association",

editor = "Aric Rindfleisch and Jim Burroughs",

booktitle = "American Marketing Association Winter Marketing Educators' Conference, Las Vegas, USA, February 15-17, 2013",

address = "United States",

}

Pay-what-you-want pricing - the impact of framing. / Parvinen, Petri; Pöyry, Essi; Kaptein, Maurits.
American Marketing Association Winter Marketing Educators' Conference, Las Vegas, USA, February 15-17, 2013. ed. / Aric Rindfleisch; Jim Burroughs. Chicago: American Marketing Association, 2013.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Pay-what-you-want pricing - the impact of framing

AU - Parvinen, Petri

AU - Pöyry, Essi

AU - Kaptein, Maurits

PY - 2013

Y1 - 2013

M3 - Conference article in proceedings

SN - 0-87757-351-4

BT - American Marketing Association Winter Marketing Educators' Conference, Las Vegas, USA, February 15-17, 2013

A2 - Rindfleisch, Aric

A2 - Burroughs, Jim

PB - American Marketing Association

CY - Chicago

ER -