Pay-what-you-want - a field experiment on anonymity and reference price cues

Essi Pöyry, Petri Parvinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication43rd European Marketing Academy Annual Conference (EMAC), Valencia, Spain, June 3-6, 2014
EditorsEnrique Bigné
Publication statusPublished - 2014
MoE publication typeA4 Article in a conference publication

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