Paradox blindness : How managers frame coopetition

Mika Yrjölä*, Aleksi Niittymies, Abdollah Mohammadparast Tabas

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

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Abstract

Coopetition, characterized by the simultaneous pursuit of cooperation and competition, presents a paradoxical challenge for organizations and the individuals involved. This study explores managers' capacity to manage the inherent paradox of coopetition, focusing on the managerial framings and the various contextual factors shaping them. While the importance of coopetition-oriented mindsets, paradoxical frames, and cognitive and emotional capabilities is recognized for successful management of these challenges, more research is needed to understand how individual managers frame coopetition. The framing perspective is important, because it shows how managers make sense of and try to influence their own behavior as well as that of others. Utilizing a qualitative approach, we analyzed 26 interviews with top managers from 24 organizations within the same healthcare ecosystem. As a result, we develop a framework outlining three distinct paths to framing coopetition: conscious denial, acceptance, and unconscious denial, along with five specific framings. Our findings highlight the impact of these framings on managers' ability to manage coopetition effectively and the conditions shaping the different framings. Through these insights, this research advances our understanding of coopetition management and underscores the crucial role of context, enriching both theoretical discourse and practical application.

Original languageEnglish
Pages (from-to)160-174
Number of pages15
JournalIndustrial Marketing Management
Volume120
Early online date12 Jun 2024
DOIs
Publication statusPublished - Jul 2024
MoE publication typeA1 Journal article-refereed

Keywords

  • Coopetition
  • Coopetition paradox
  • Framing
  • Managerial cognition
  • Small-and-medium-sized enterprises (SMEs)

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