Outsourcing of Marketing Interface and Persuasion Services

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationPOMS Annual Production and Operations Management Society Conference, Savannah, USA, April 4-7, 2003
PublisherProduction and Operations Management Society (POMS)
Publication statusPublished - 2003
MoE publication typeA4 Article in a conference publication

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