Organizations and marketing innovation through trademarks: a study of Finnish companies

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	30th European Group for Organizational Studies Colloquium (EGOS), Rotterdam, the Netherlands, 3-5 July, 2014
Publisher	European Group for Organizational Studies (EGOS)
Publication status	Published - 2014
MoE publication type	A4 Conference publication

Cite this

@inproceedings{718f5bd6a7fe4f3792477dd808715356,

title = "Organizations and marketing innovation through trademarks: a study of Finnish companies",

author = "Santos, \{Fernando Pinto\} and Toni-Matti Karjalainen",

year = "2014",

language = "English",

booktitle = "30th European Group for Organizational Studies Colloquium (EGOS), Rotterdam, the Netherlands, 3-5 July, 2014",

publisher = "European Group for Organizational Studies (EGOS)",

address = "Belgium",

}

Organizations and marketing innovation through trademarks: a study of Finnish companies. / Santos, Fernando Pinto; Karjalainen, Toni-Matti.
30th European Group for Organizational Studies Colloquium (EGOS), Rotterdam, the Netherlands, 3-5 July, 2014. European Group for Organizational Studies (EGOS), 2014.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Organizations and marketing innovation through trademarks: a study of Finnish companies

AU - Santos, Fernando Pinto

AU - Karjalainen, Toni-Matti

PY - 2014

Y1 - 2014

M3 - Conference article in proceedings

BT - 30th European Group for Organizational Studies Colloquium (EGOS), Rotterdam, the Netherlands, 3-5 July, 2014

PB - European Group for Organizational Studies (EGOS)

ER -