Organizations and marketing innovation through trademarks: a study of Finnish companies

Fernando Pinto Santos, Toni-Matti Karjalainen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication30th European Group for Organizational Studies Colloquium (EGOS), Rotterdam, the Netherlands, 3-5 July, 2014
PublisherEuropean Group for Organizational Studies (EGOS)
Publication statusPublished - 2014
MoE publication typeA4 Article in a conference publication

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