Organizational dynamics and complexities of corporate brand building - a practice perspective

    Research output: Contribution to journalArticleScientificpeer-review

    38 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)196-204
    JournalScandinavian Journal of Management
    Volume27
    Issue number2
    Publication statusPublished - 2011
    MoE publication typeA1 Journal article-refereed

    Cite this