Organising Marketing in Industrial High-Tech Firms

K. Möller, A. Rajala

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationUnderstanding business marketing and purchasing : an interaction approach
EditorsDavid Ford
Place of PublicationLondon
PublisherThomson Learning
Pages521-535
Edition3rd ed.
ISBN (Print)1-86152-769-1
Publication statusPublished - 2002
MoE publication typeA3 Part of a book or another research book

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