Order management in the customization-responsiveness squeeze

Antti Tenhiälä, Mikko Ketokivi

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publication2009 Annual meeting of the Academy of Management, Chicago, IL, USA, 7-11.8.2009
    PublisherAcademy of Management
    Publication statusPublished - 2009
    MoE publication typeA4 Article in a conference publication

    Keywords

    • contingency theory
    • make-to-order manufacturing
    • mass customization
    • mixed-methods research

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