@inproceedings{03bfde2f1e0d41db86d9d8b3e76aa12b,
title = "Order management in the customization-responsiveness squeeze",
keywords = "contingency theory, make-to-order manufacturing, mass customization, mixed-methods research, contingency theory, make-to-order manufacturing, mass customization, mixed-methods research, contingency theory, make-to-order manufacturing, mass customization, mixed-methods research",
author = "Antti Tenhi{\"a}l{\"a} and Mikko Ketokivi",
year = "2009",
language = "English",
booktitle = "2009 Annual meeting of the Academy of Management, Chicago, IL, USA, 7-11.8.2009",
publisher = "Academy of Management",
address = "United States",
}