Optimizing offline adaptive selling through online click-through data

Essi Pöyry, Petri Parvinen, Richard McFarland

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013
PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
Publication statusPublished - 2013
MoE publication typeA4 Article in a conference publication

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