Operationalising brand heritage and cultural heritage

Ulla Hakala, Sonja Lätti, Birgitta Sandberg

Research output: Contribution to journalArticleScientificpeer-review

74 Citations (Scopus)
Original languageEnglish
Pages (from-to)447-456
JournalJOURNAL OF PRODUCT AND BRAND MANAGEMENT
Volume20
Issue number6
Publication statusPublished - 2011
MoE publication typeA1 Journal article-refereed

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