Abstract
This paper contributes to mass customization literature by conducting conceptual theory adaptation study. The paper analyses literature on open platforms and openness in mass customization and product configuration literature to put forth propositions for implications for key mass customization capabilities are to be adapted to benefit from openness, and how those are potentially challenged by competition from open platforms.
The propositions are beneficial for managers of mass customization firms that may be concerned by the competitive threat from open platforms, or that are looking to benefit from openness and external actor contributions as part of the MC offering. They may guide the development of their capabilities for such endeavors.
The propositions are beneficial for managers of mass customization firms that may be concerned by the competitive threat from open platforms, or that are looking to benefit from openness and external actor contributions as part of the MC offering. They may guide the development of their capabilities for such endeavors.
| Original language | English |
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| Publication status | Published - 2 Feb 2023 |
| MoE publication type | Not Eligible |
| Event | Nordic Workshop on Digital Foundations of Business, Operations, Strategy and Innovation - University of Oslo, Oslo, Norway Duration: 2 Feb 2023 → 3 Feb 2023 Conference number: 5 |
Workshop
| Workshop | Nordic Workshop on Digital Foundations of Business, Operations, Strategy and Innovation |
|---|---|
| Abbreviated title | DBOSI |
| Country/Territory | Norway |
| City | Oslo |
| Period | 02/02/2023 → 03/02/2023 |
Keywords
- Mass customization capabilities
- platform economy
- openness
- mass customization