Only you can prevent brand burnout: Cultural branding and the and the case of Smokey Bear

D.M. Martin, C. Bullis, J. Tillotson, J.W. Schouten

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

2 Citations (Scopus)

Original language	English
Title of host publication	Brand mascots : and other marketing animals
Editors	Stephen Brown, Sharon Ponsonby-McCabe
Place of Publication	London : New York
Pages	191-203
DOIs	https://doi.org/10.4324/9780203527757
Publication status	Published - 2014
MoE publication type	A3 Part of a book or another research book

Access to Document

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Brand mascots : and other marketing animals. ed. / Stephen Brown; Sharon Ponsonby-McCabe. London : New York, 2014. p. 191-203.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

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T1 - Only you can prevent brand burnout: Cultural branding and the and the case of Smokey Bear

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AU - Tillotson, J.

AU - Schouten, J.W.

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