Only you can prevent brand burnout: Cultural branding and the and the case of Smokey Bear

D.M. Martin, C. Bullis, J. Tillotson, J.W. Schouten

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

2 Citations (Scopus)
Original languageEnglish
Title of host publicationBrand mascots : and other marketing animals
EditorsStephen Brown, Sharon Ponsonby-McCabe
Place of PublicationLondon : New York
Publication statusPublished - 2014
MoE publication typeA3 Part of a book or another research book

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